Lifetime Value (LTV) is often a critical metric that assists businesses measure the total revenue they could expect from a customer on the entire duration of their relationship. By understanding LTV, companies will make informed decisions about how much to pay on customer acquisition, marketing strategies, and customer retention. https://baker-mercado-2.federatedjournals.com/understanding-lifetime-value-ltv-the-key-to-long-term-business-success-0a