Numbers are frequently referenced. Playback logs and system metrics provide useful insight. In real environments, audience behaviour determines effectiveness. A screen can be active, still have limited impact. Recognising the difference helps explain why some deployments succeed. Digital signage works best when it aligns with how people behave. Why numbers https://andrewdailyobservations.blogsvirals.com/38465151/notes-on-human-behaviour-and-digital-signage